MDR Competitive Guide

During my time at Alert Logic, shortly after the acquisition by Help Systems, just as they were rebranding to Fortra, I was tasked with creating a series of competitive documents for sales enablement. These guides were more detailed and technical than a battle card. 

"We closed $255K in new business within 30 days of the guide being launched."

The guides were designed to provide technical but easy-to-read facts about the features and functions a prospective customer could expect to experience with Alert Logic versus their nearest competitors. The piece is attractive, using graphics while still explaining the technical competitive differences. This was one of 12 similar technical guides developed under this project. Below are a few of the competitors we researched for this project.

  • Arctic Wolf
  • AT&T Cybersecurity (AlienVault USM Anywhere)
  • IBM QRadar
  • eSentire
  • LogRhythm
  •  Microsoft Azure Sentinel