Cybersecurity Sales Engineering

Mastering Cybersecurity Discovery: Best Practices for Selling SIEM and MDR Services to Enterprise Customers

Introduction Conducting an effective discovery session is the foundation of a successful SIEM or MDR sale. Enterprise customers have complex security needs, and a generic sales pitch won’t cut it. Instead, a well-structured discovery process allows you to understand their specific pain points, security maturity, compliance requirements, and operational challenges. This article explores best practices for cybersecurity discovery to […]